Rapoo: The Peripheral Renovator
Yet, in the Rs 4000 peripherals market
(an extremely integral part of today's technology arsenal), where innovation is
continuous and competition completely cut-throat; there Rapoo seems to be
making some very good music for its users. This Chinese firm, which was set up in
2002 specializes in wireless technology and has a variety of products to offer
including keyboards, mice, headsets among other accessories. This article
describes the Rapoo and its journey in out-forge, how it has impacted the
market.
History and Development
Rapoo was founded with the vision of
offering high-performance, user-friendly. The company, from the very beginning
attaching particular importance to research and development (R & D), has
spent a lot of money on technological advances.
2007 was the year of Rapoo's 5G
wireless technology - one major moment in its history. This was the opening
that enabled it to deliver better reliability, battery life and performance in
its products. Rapoo distinguishes it from many other similar enterprises,
putting forward 5G Wireless technology of the Future age in sound by achieving
its leadership status in the wireless peripheral market.
Product Range and Innovations
Rapoo offers a wide range of products
aimed at all segments of the market. Their wireless keyboard and mice are loved
by many users because of the ergonomic design, durable life span as well as
great functions. The PioneersFor example, the Rapoo E9070 Ultra-Slim Keyboard
is a realisation of their design philosophy - which merges obvious good looks
with usability. The Rapoo MT750S Multi-Mode Wireless Mouse is also an example:
DialogInterface.
Market Impact
This is not limited to Rapoo by any
means...the compelling aspect of this company is the ripples it has caused in
other peripheral vendors worldwide. With its strategic pricing policy, the
company was able to deliver a class above wireless peripherals at affordable
price point reaching more customers. Rapoo burst onto the scene by offering
prices that beat even those of budget priced established manufacturers, and in
turn upped their game.
Further increasing the implementation
of wireless hardware within peripherals is also due to Rapoo's focus on such
technology. A consumer shift to these wireless devices is driving greater
demand, as more users having experienced the ease and functionality of using
wirelessly. If another company started this trend, then it is Rapoo with their
innovative developments which made other manufacturers pay attention to
wireless peripherals and invest in them.
Conclusion
Rapoo's transformation from a small
Chinese start-up to an industry leader in the global peripherals market stands
as testament of this vision and strategic execution. Rapoo, has had its share
of market penetration clearly showing by concentrating on wireless technology
and making substantial investments in R&D.. amongst many other things as
you will see in a moment. As the business forges ahead to overcome future
challenges and grab opportunities, it is essential that its commitment to
quality deliverables through innovation is maintained so growth momentum
persists.
As technology advances at an alarming
rate for most, we can only wait and see how well Rapoo will manage to stay
relevant in the coming years. Rapoo should help to inspire our long-term
players that with a strong foundation and great commitment Rapoo will continue
on shaping the future of wireless peripherals.